Case study
Helimix: a DTC kitchen brand reborn.
How we rebuilt Helimix's e-commerce stack and grew DTC revenue 3x in 18 months.
38%
Conversion lift
2.4x
Site speed
$3.2M
New annual revenue
The problem
Helimix had a beloved product and a loyal customer base — but their digital experience hadn't kept up. Page-load times were measured in seconds, conversion was leaking on mobile, and their tech stack made even small changes painful.
What we did
Over the course of a quarter, we replatformed the storefront, rebuilt the checkout, integrated their fulfillment and inventory across DTC and wholesale, and stood up a clean analytics layer so the team could finally see what was actually working.
Technical architecture
The compliant integrations powering the Helimix replatform:
Shopify Plus Private App Development
Custom Shopify Plus private app exposing typed checkout, subscription and bundle endpoints — replacing brittle no-code workflows.
Amazon SP-API Inventory Sync
Bidirectional inventory and order sync via Amazon SP-API, with rate-limit aware queues and idempotent retries to keep DTC and FBA in lock-step.
Headless Storefront & Edge Caching
Vite + React storefront served from edge CDN with stale-while-revalidate, lifting Largest Contentful Paint under 1.5s on mobile.
Data Warehouse & Governance
Postgres + dbt warehouse modelling sales, ads and ops with row-level access controls and AES-256 encryption at rest.
The outcome
Within the first quarter post-launch, conversion jumped 38%, page speed more than doubled, and the brand added over $3.2M of new annualized revenue without spending an extra dollar on ads.
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